Reasons why marketers love social media

Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do …

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The tightening up of index

It's possible to attract links completely naturally, relying solely on the quality of your content to entice your readers to cite you as a source, but this method is inconsistent, and won't allow you to grow as quickly as you could with a formal link building strategy. The anchor text …

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Facts about social media that will make you think twice

It's important to not overlook this sentence from the whitepaper: 'Google's algorithms identify signals about pages that correlate with trustworthiness and authoritativeness.' SEO is here to serve not only you - a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor …

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Unlocking the mystery of web crawlers

Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …

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The secret behind authority sites

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. The title tag is just one of many elements that are part of a thorough SEO plan. With improvements in data coverage across the …

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Double Your Profit With These Tips on mobile search

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. Also, if anyone does copy/republish your content then at least you'll have at least …

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Lets look at our approach to keywords

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page's title in the search results. Sometimes, your prospective customers have to take many steps to end …

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The truth about landing pages

Rich snippets are not only relevant for voice assistants but also valuable for people on mobile phones. Unfortunately, posting in the right places isn't enough to guarantee that you'll avoid a penalty. Why not get your organisation listed in a Free UK Business Directory to help to boost your profile …

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What everyone ought to know about ROI

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Although .com is by far the most popular website extension, business owners should consider buying other extensions, including applicable gTLDs and ccTLDs, to protect their brand and to safeguard …

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Losing Focus on rankings

While you can't base your opinion of a white label SEO provider exclusively on what other people are saying, you may get some keen insights into their core strengths and weaknesses. One of the biggest offenses Panda targeted was "keyword stuffing," the act of deliberately placing targeted keyword phrases in …

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Taboos about content that you should know

Overall, females utilize social media more than males and approximately 42 percent of online consumers contact multiple sites. Your title tags are the bits of information Google uses to fill in the headline for sites in its SERPs. Did you know Beverley Building Society was founded in 1866 and is …

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Set a bare minimum expectation for backlink partners

If you don't grow, you could be in trouble. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. If you don't …

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Expand your page impressions as necessary

Why Are Meta Descriptions Important for SEO? Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords …

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Can link research really make a difference?

You won't see the immediate pragmatic results of the competitive approach or the quick scalability of the aggressive approach, but you'll also pave a risk-free road to steady long-term growth in the process. One method of addressing SEO planning starts with a study of the media choices that members of …

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Lessons I learned about keyword density

It should be obvious that you need a blog if you're running an ongoing SEO campaign; as you'll see in some of the coming strategies, the optimization work of your blog posts feeds into a number of SEO angles. On the way out, one person said, This is an "indirect …

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Optimise your site, paying special attention to search queries

Standardized global brands also allow for the transference of best practices from one country to another. You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. For tools, take advantage of all free tools provided by Google, such as: There …

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Boost Site Speed

The manner in which you organize and format your web page can have a huge impact on your SERPs. It's not just the content, but also its structure, that helps search engines decide on the results they'll display first. Thus, a clear structure with headings and paragraphs that facilitate reading …

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Who else wants to enjoy link bait

Optimizing your content and code for search engines is nothing new, but as Google's algorithm has matured, so have on-page SEO best practices. Currently more than half of searches account for mobile devices. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting …

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Think like a human not a robot when it comes to keyword stuffing

If you're not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it's apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality …

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The truth about page impressions

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. With the help of certain types of algorithms that help put into place new site pages …

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Indicate the location of a computer or network for help with web portals

In a Searchmetrics 2016 study into ranking factors, there was an "extremely high" correlation between social signals and Google rankings. However, this couldn't be accredited to the algorithm, but rather to the "overlap between brand websites performing strongly in social networks and being allocated top positions by Google." This research …

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Be clear, truthful and accurate when it comes to meta tags

If Google and the rest of the search engines trust you and they respect the content you produce, you'll climb the search rankings. There's no shortcut to ranking on the first few pages of the search results. Search engines don't trust your website at first. You have to earn their …

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Give a thought to html when outlining your web strategy

What can we infer about what the searcher wanted from the words they typed in the search bar? It's fairly easy to spot an online review written by an employee or owner of a company. So, there's a perception out there and that perception comes across in businesses, it is …

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Ensure more convenience for users by using web 2.0

Behind The Scenes - The Code Not all websites are created equal. With the SEO fundamentals in place, your website will be on the right path toward increased search engine visibility. Competitor analysis is nothing new, and companies have been researching their competitor's links for years. However, by looking at the …

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Lets look at our approach to analytics

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Searchers often enter refinements when the initial search doesn't provide satisfactory results, but the results do provide clues on what to search for. When it comes to your online marketing, ask …

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