Why Are Meta Descriptions Important for SEO? Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords …

You won't see the immediate pragmatic results of the competitive approach or the quick scalability of the aggressive approach, but you'll also pave a risk-free road to steady long-term growth in the process. One method of addressing SEO planning starts with a study of the media choices that members of …

It should be obvious that you need a blog if you're running an ongoing SEO campaign; as you'll see in some of the coming strategies, the optimization work of your blog posts feeds into a number of SEO angles. On the way out, one person said, This is an "indirect …

Standardized global brands also allow for the transference of best practices from one country to another. You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. For tools, take advantage of all free tools provided by Google, such as: There …

The manner in which you organize and format your web page can have a huge impact on your SERPs. It's not just the content, but also its structure, that helps search engines decide on the results they'll display first. Thus, a clear structure with headings and paragraphs that facilitate reading …

Optimizing your content and code for search engines is nothing new, but as Google's algorithm has matured, so have on-page SEO best practices. Currently more than half of searches account for mobile devices. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting …

As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. There aren't many free …

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. You can find terms that are driving traffic to your competitors …

If you're not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it's apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality …

In addition to penalizing sites for using inappropriate optimization techniques, they've simultaneously enhanced the search experience for those browsing the web. It was in a very uncompetitive space. Further, corporate policies create restrictions and decision rules that affect purchasing activities. Are there any places in the UK to locate the …

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. With the help of certain types of algorithms that help put into place new site pages …

In a Searchmetrics 2016 study into ranking factors, there was an "extremely high" correlation between social signals and Google rankings. However, this couldn't be accredited to the algorithm, but rather to the "overlap between brand websites performing strongly in social networks and being allocated top positions by Google." This research …

If Google and the rest of the search engines trust you and they respect the content you produce, you'll climb the search rankings. There's no shortcut to ranking on the first few pages of the search results. Search engines don't trust your website at first. You have to earn their …

What can we infer about what the searcher wanted from the words they typed in the search bar? It's fairly easy to spot an online review written by an employee or owner of a company. So, there's a perception out there and that perception comes across in businesses, it is …

Behind The Scenes - The Code Not all websites are created equal. With the SEO fundamentals in place, your website will be on the right path toward increased search engine visibility. Competitor analysis is nothing new, and companies have been researching their competitor's links for years. However, by looking at the …

In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. Relatively few seniors use MySpace.com …

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Searchers often enter refinements when the initial search doesn't provide satisfactory results, but the results do provide clues on what to search for. When it comes to your online marketing, ask …

Be open to targets you wouldn't normally consider. How these sites link to mine is defined as my site's link profile - a significant factor in Google's off-page ranking algorithm. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that …

What if it fills them with confidence that they're in good hands? At one end of the spectrum, highly specialized, boutique agencies offer one specific service (for example, making television ads) or serve one type of client. Duplicated content - the same content that appears on multiple unique URLs - is not …

That same ad or message delivered across all of the platforms in variousformats increases the chances it will be heard and assimilated by consumers. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a …

The addition of internal links - links from your own domain - to your content can be very effective for SEO. It's a strategic way to inform search engines about the topics you want to serve as an authority, In short, low E-A-T means bad content. Bad content means bad SEO. And …