The philosophy of meta tags

If resources are sufficient, it's ideal to have both in-house and agency search marketers collaborating together. Now it should be acknowledged up front, that by optimizing your meta description, you aren't going to get an increase in your search rankings. While you can take pain-relieving drugs for knee cartilage they …

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Outsider's perspective of SEO

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. If nofollow links do not influence the position of a web page in the search results, why should use use …

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Reasons why marketers love social media

Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do …

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Unlocking the mystery of web crawlers

Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …

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Taboos about content that you should know

Overall, females utilize social media more than males and approximately 42 percent of online consumers contact multiple sites. Your title tags are the bits of information Google uses to fill in the headline for sites in its SERPs. Did you know Beverley Building Society was founded in 1866 and is …

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Lets look at our approach to analytics

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Searchers often enter refinements when the initial search doesn't provide satisfactory results, but the results do provide clues on what to search for. When it comes to your online marketing, ask …

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