In a Searchmetrics 2016 study into ranking factors, there was an "extremely high" correlation between social signals and Google rankings. However, this couldn't be accredited to the algorithm, but rather to the "overlap between brand websites performing strongly in social networks and being allocated top positions by Google." This research …

That same ad or message delivered across all of the platforms in variousformats increases the chances it will be heard and assimilated by consumers. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a …