It's important to not overlook this sentence from the whitepaper: 'Google's algorithms identify signals about pages that correlate with trustworthiness and authoritativeness.' SEO is here to serve not only you - a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor …

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. Also, if anyone does copy/republish your content then at least you'll have at least …

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page's title in the search results. Sometimes, your prospective customers have to take many steps to end …

How often do they publish new posts? Consumers were 30 percent more likely to consider purchasing the brand. Experience freedom from glasses by having lens replacement surgery with the UK's best surgeons. Creating Computing headlines is where your focus should be, as it is the first impression of your article …

In a Searchmetrics 2016 study into ranking factors, there was an "extremely high" correlation between social signals and Google rankings. However, this couldn't be accredited to the algorithm, but rather to the "overlap between brand websites performing strongly in social networks and being allocated top positions by Google." This research …

That same ad or message delivered across all of the platforms in variousformats increases the chances it will be heard and assimilated by consumers. Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a …