Scaling this type of accuracy for multi-location enterprises remains a core local search marketing task best supported via software. While variety is the spice of life, changing things up too much on your website won't help it rank in search engines. Of course it's important to regularly refresh and update …

If resources are sufficient, it's ideal to have both in-house and agency search marketers collaborating together. Now it should be acknowledged up front, that by optimizing your meta description, you aren't going to get an increase in your search rankings. While you can take pain-relieving drugs for knee cartilage they …

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Although .com is by far the most popular website extension, business owners should consider buying other extensions, including applicable gTLDs and ccTLDs, to protect their brand and to safeguard …

Many types of e-commerce businesses exist, ranging from click-only operations that vend entirely online to bricks-and-clicks that supplement physical store operations with an online presence. If it looks like you have one big influx of backlinks, followed by a period of total inactivity, it can reflect poorly on your website …

Optimizing your content and code for search engines is nothing new, but as Google's algorithm has matured, so have on-page SEO best practices. Currently more than half of searches account for mobile devices. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting …

If Google and the rest of the search engines trust you and they respect the content you produce, you'll climb the search rankings. There's no shortcut to ranking on the first few pages of the search results. Search engines don't trust your website at first. You have to earn their …

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Searchers often enter refinements when the initial search doesn't provide satisfactory results, but the results do provide clues on what to search for. When it comes to your online marketing, ask …